Winning the council’s prestigious Michael Hoard Tube of the 2025 Year Award for the “Best in Show” goes to Hoffmann Neopac for the innovative and ergonomic Voltaren Arthritis Pain polyfoil tube. This innovative design seamlessly combines patient-friendly features with aesthetic appeal. The winning tube exemplifies how purposeful packaging can improve the daily lives of millions of users, while taking steps toward more inclusive packaging design.
The Tube Council (NA) is proud to announce the winners of the prestigious “Tube of the Year” awards, recognizing outstanding achievements and innovations in tube packaging design and technology.
For more than 70 years, the Tube Council has served as an open forum for member squeeze tube manufacturing companies, it’s supply base, customers, end users, and educators to discuss and act on industry-related topics and initiatives.
2025 had an exciting set of entries from North American tube Manufacturing members and Associate members. All entries were evaluated by a panel of judges from consumer product companies, editors and publishers from packaging trade publications, and students and professors from two university packaging programs.
After rigorous evaluation and consideration of entries, our esteemed panel of judges has selected the following winners in each category. These winners were announced at the Council’s Membership Awards dinner on May 6th.
We are excited to recognize and celebrate the exceptional talent and ingenuity showcased in this year’s “Tube of the Year” awards. Each winner has demonstrated remarkable innovation and dedication to advancing the field of tube packaging, and we applaud their contributions to our industry.
Winning the council’s prestigious Michael Hoard Tube of the Year Award for the “Best in Show” goes to Hoffmann Neopac for the innovative and ergonomic Voltaren Arthritis Pain polyfoil tube. This innovative design seamlessly combines patient-friendly features with aesthetic appeal. The winning tube exemplifies how purposeful packaging can improve the daily lives of millions of users, while taking steps toward more inclusive packaging design. This submission was also the recipient of the Gold Award in the Pharmaceutical category.
Gold Award winners in the following market categories are:
Personal Care

Pharmaceutical

Oral Care

Household & Industrial

Food

Sustainable Tube


Process and Component
In addition to the market-related categories, the associate members of the Council participate in the awards competition by submitting innovative tube components or processes to support tube manufacturers.
This year, for the Associate member process/component category, the top award was presented to PackSys Global for its noSho Tube.
The Tube Council thanks its members for their submissions, and congratulates the winners for their outstanding achievements and contributions to the tube packaging industry. The innovative products exemplify excellence and creativity, setting new benchmarks for the future of tube packaging.
May 7, 2025
Organized over 70 years ago, THE TUBE COUNCIL (NA) is a non-profit organization dedicated to providing educational resources, information and networking opportunities to professionals within the tube industry.
For information on The Tube Council (NA) please contact Helen Van Dongen, Secretary at secretary@tube.org.